How To Sell Videos Online and Create a Successful VOD business

People are moving away from using ads to monetize their videos. Instead content creators are creating their own VOD platforms to sell their videos. The result? A lot more earnings!
How To Sell Videos Online and Create a Successful VOD business

The internet is known as a vast ocean of content where videos easily can be accessed – primarily for free. With websites such as Youtube, you might even be thinking that it’s impossible to sell your own videos online. Rest assured, it’s not.

Not only is it possible to sell videos online and earn money, but you can also earn a lot of money from it. There are several thousands of people that earn a great living by selling video content within their respective niche. The Ukulele Teacher consistently earns $7,000+ each month by teaching people how to play the ukulele. If he can do it, so can you!  

However, choosing the right platform can make all the difference. This is key to earning consistent revenue from selling your videos. Traditional platforms such as Youtube are often times not enough to support content creators.

The future video monetization lies in creating VOD platforms. Not only are VOD platforms a superior way of selling videos online but it’s also a better user experience.

If you’re wondering how to make money from VOD and online streaming platforms, don’t worry. It’s easier than ever to begin selling videos online by taking advantage of resources such as Streampal.

With Streampal, content creators can easily create video-on-demand platforms to sell their videos whilst retaining control over their content and business.

Get a step ahead of your competition by making the switch to on-demand based platforms and start selling your videos online. Remember, the VOD market is growing and it’s up to you seize the opportunity!


How To Sell Your Videos Online

Selling your videos online doesn’t have to be a challenging obstacle. By following these clear steps, you will be ready in no time.

  • Establish your niche market
  • Develop your content
  • Determine what on-demand model suits your content
  • Build your site creatively
  • Expand your platforms to apps
  • Promote, promote, promote

Now, we’ll take a closer look at each of these steps in more detail—

Establish your niche market:

Before you can sell videos, you have to decide what type of videos to make. Establishing your niche and target market for your brand is undoubtably one of the most important steps to effectively building your business.

Carefully research your prospective niche on a variety of different platforms to determine if there is a demand for —or excess of— what you’re planning to focus on.

It’s important to find a topic that interests you but hasn’t already over-saturated the market. Creating and trying to sell videos online for a topic that already has a lot of well-made content for will make it difficult to grab the attention of new fans.

People want to watch videos online that are unique, so try and look for a niche area where you can stand out!

Develop your content:

The next step after you’ve determined the niche topic you want to cover in your videos is to make goals and complete some research on the topic. Think about what you want to achieve with your content or how you can make your content unique from competitors.

It’s also a good idea to consider the type of audience you want to attract to your brand. Some key demographics to consider include age group, interests, lifestyle, and location, among others.

If you’re looking to develop a larger brand, think about other platforms and types of media you can expand to, such as podcasts, articles, and eBooks. Having a variety of different materials can draw in a wider audience, as well as make your business distinct from competitors.

Be sure to invest in good equipment to record your videos, if you haven’t already. If you have the budget, hiring a professional film crew can help ensure that your content is high-quality, especially if you lack filming and editing experience of your own.

After filming, it’s time to upload. Research the different type of platforms available to publish your content on.

If you want to publish videos online, there’s a variety of options available —however, the key is to find a reputable platform that values creators and offers both support and the ability for creators to monetize their content.

Streampal helps creators build their own platform to publish and sell videos online. It’s remarkably easy to organize and upload content using Streampal.

Whether you are uploading old content, linking to previously published videos, or releasing something entirely new, Streampal makes it simple to get your creative work to your audience.

Streampal also optimizes video for both mobile and desktop access. As more and more people ditch traditional devices and move towards mobile streaming-on-the-go, it is essential to make viewing easy. Scheduling is also made easy, allowing creators flexibility when uploading their videos.

Determine what on-demand model suits your content:

The type of payment structure that you use to sell videos online is one of the most crucial things to consider when planning your brand —especially if you truly wish to turn your videos into money-making content.

When deciding which type of transactional model to use in order to sell videos, these three are the most common:

Subscription-Based Video on Demand (SVOD): In the subscription-based model, customers pay a fixed fee for access to content. Some companies, like Netflix, charge on a monthly basis. Determine which billing period works best for you and your brand.

Transactional Video on Demand (TVOD): Also known as a one-time purchase video, a transactional video on demand model allows audience members to select specifically which videos they want to view (and pay for).

While TVOD can let your audience get a small taste of your content and make it easy for first-time viewers to watch your content, it generates less revenue than a subscription-based model.

Ad-Based Video on Demand (AVOD): Revenue is earned by advertisements that accompany your content. Be careful using this method — advertisers can try and limit the type of content that you publish based upon their own company image.

Ad-based video on demand also typically generates less earnings than other transactional models.

Generally, the subscription-based video on demand model (SVOD) is the most effective model for content creators to use. It’s a more profitable way to sell videos online because payment is consistent, and content is easy for customers to access.

Alternatively, you can use a combination of different transitional models in order to monetize your videos and your business.

For example, while general content can be accessed through a subscription, special features can be purchased using a TVOD model.

Build your site creatively:

If your platform doesn’t capture attention, it can be difficult to build up your audience —and therefore, challenging to make money from your videos.

There are a number of ways that you can make your content more creative and attractive to potential fans. This includes changing the color schemes, the structure of your site, logos and banners, and more.

And don’t worry —Streampal makes it easy to customize every aspect of your site.

It’s perfect especially if you don’t have a background in website design or a special coding education.

Simply play around with all of the features that Streampal offers. Focus more on your content and less on learning challenging technical knowledge.

Expand your platforms to apps:

Since mobile streaming is becoming increasingly more popular, it’s a good idea to develop your own app. Having an app for your brand makes it easy for people to watch your videos —anytime and anywhere.

After all, easier access means it’s easier to sell videos online and earn a profit from your content.

It’s simple to create your own app using Streampal. Simply request to develop an app and communicate your vision with Streampal. You’ll have your own OTT streaming app ready in no time!

Promote, promote, promote:

Even if you create the most interesting videos on the internet, you won’t be able to earn money from videos online if nobody sees them.

That’s why promoting is one of the most essential steps that any video creator should complete if they want to sell videos online.

Put the word out about your videos on every available media platform —YouTube, Twitter, Facebook, an email list, or any and all of the above. Take extra care to focus on areas that your target audience might use more frequently.

And, if you’re still releasing content on other platforms such as YouTube, use those platforms to promote your own site.

Whatever method you use to reach out to your audience, be sure to promote frequently and consistently.

Luce Media

How NOT To Sell Your Videos Online

The most popular platforms are often not the most profitable platforms.

At least, that’s certainly the case for YouTube, which takes 45% of the profits that your content earns. That’s why it is so essential for creators to develop their own site and become financially independent from the big media platforms.

You can read more about YouTube demonetization and how you can avoid it, here.

Comparatively, VOD streaming platforms, such as Streampal, focus on the needs and demands of the creator rather than advertisers. It also gives more agency to creators and lets them publish the content they want, without having to worry about suddenly losing their income.

It’s also a steadily increasing market, meaning there’s a greater potential to earn even more money in the future too!

If you decide to continue publishing videos to YouTube, then switch the way that you use the site. Instead of relying on the platform to generate all of your revenue, use it more as a marketing tool to build your audience. Consider making trailers and teasers to get viewers invested in your content.

Then, direct those new fans to your online streaming platform, where they can purchase access to additional material. Post your most enticing content on Streampal where only paid subscribers can access it.

That helps you generate the most revenue for your company and ensures that your work is not taken advantage of by big corporations.

Relying only on companies like YouTube to earn money from videos online is no longer effective. The future lies in selling your videos smartly on platforms such as Streampal.

Can I Build a Steaming Site On My Own?

In short, yes, you can build a streaming site on your own.

However, unless you have prior knowledge of coding and website development or have a budget large enough to pay for a professional site developer, then building a streaming site on your own simply isn’t realistic.

Luckily, there are platform leasing companies, such as Streampal, that handle all of the technical details and give you creative control over your own content and financial decisions.

So, how exactly can a company like Streampal help you?

First of all, using Streampal simplifies the streaming process. It allows content creators of all different backgrounds to easily upload their videos.

Instead of investing a ton of finances into building up your own streaming platform, Streampal works with creators to develop an attractive, easy-to navigate platform to draw in fans and support your brand’s growth.

With Streampal, it’s also easier than ever to monetize your content and sell videos online. With our flexible monetization plans, creators can set their own prices and how they want to charge for it.

Whether you’re looking to sell one-time content or charge monthly subscribers, Streampal ensures that whatever method you choose, it’s easy for new fans to pay for your content.

Think that’s all Streampal has to offer? Think again.

By building your own site using Streampal’s services, you gain access to a number of highly beneficial marketing tools and analytics. You can use these tools to improve your brand and easily market your content to a wider audience.

Attempting to market on your own —without any tools or resources— can be a time-intensive challenge. Streampal makes it easier than ever to analyze your business’s data and figure out the most effective way to optimize your content.

So, although you certainly might be able to build your own streaming site in order to sell videos online, why would you want to? After all, Streampal not only helps you build your own site, but also provides countless other resources to help grow your brand.

If you’re interested in hearing more, read our article about how to build your own OTT streaming platform in 2021!


If you want to sell videos online and build a long-lasting business from your creative content, don’t waste your time on penny-pinching platforms such as YouTube. The future of profitable content creation lies in selling videos on-demand.

Platforms such as Streampal offers video creators an easy and lucrative method of publishing their content.

Streampal is well-suited to help a variety of different content creators —educators, yoga instructors, self-help gurus. Whatever your niche market is, use Streampal as a resource to earn money and reach a wider audience.

If you’re looking to sell your videos on a subscription service, launch your own OTT streaming site, or publish your content easy, then Streampal is perfect for you!

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